What is the value of a website for users? Is it easy to use? How easy is it for a person to find what they are looking for? Pleasant to use? This is why web design is the embodiment of ideas and goals that have been carefully planned from the initial phase of research and directed towards to the target audience of the site.
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Design used to be based solely on what the client and designer liked and thought was good. The focus was only on aesthetics and branding. Little attention was paid to the experience when interacting with a website or application. Today, several billion people use the Internet. This means that it is more important than ever that online products have structured and human-centered design.